Custom matches: Obsession Sparks a Career

Our Origin Story: How a Passion for Design Ignited a Small Business

In 2024, “The Muse” embarked on an inspiring journey to find her place in the world of creative entrepreneurship and graphic design. With nearly 25 years of experience as a retail shop owner—she opened her first store at just 17—she had a deep love for creating beautiful, eye-catching designs. However, she wanted to turn her passion for art into a sustainable career, blending her for craftsmanship with her entrepreneurial spirit.

Determined to make it happen, she began offering custom graphic design services—creating business cards, postcards, flyers, stickers, and more. Her goal was simple: keep her creative momentum alive while helping small businesses and entrepreneurs stand out with unique branding solutions. To stand out from the crowd, she came up with a memorable marketing idea: custom matchbooks.

These handcrafted matchbooks featured logos or promotional messages she designed herself. She would include them as charming gifts—tiny tokens of branding that felt like timeless souvenirs. Unlike business cards that often get lost or forgotten, these matchbooks had a lasting impression and a nostalgic appeal that customers loved. Their popularity grew quickly, inspiring her to add custom matchbook listings to her Etsy shop.

Today, this small business continues to thrive by combining creative graphic design with personalized branding products like custom matchbooks. From humble beginnings fueled by passion and innovation, “The Muse” is dedicated to helping clients add a spark to their brand identity through memorable promotional items and creative design solutions.

If you’re searching for unique branding ideas or custom promotional products like matchbooks or business cards, our story highlights how creativity can turn into a successful small business—bringing your brand’s personality to life one beautifully designed piece at a time.